South East Makers Club
A simple but playful visual identity for an event series promoting south east London design, utilising the architectural forms of a distinctive local landmark.
Client: South East Makers Club
Project Type: Branding; logo design; art direction; social media design, web design, print and digital promotion
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South East Makers Club was established in 2016 with the dual aims of spotlighting the creativity in south east London whilst putting the area firmly on the map during the London Design Festival. Each year the programme includes talks, exhibitions, product launches, a makers market and even a design-themed pub quiz.
From 2016–2019 we were responsible for developing SEMC’s visual identity, spanning posters, flyers, adverts, a newspaper guide, event signage and various digital applications, including the programme’s website.
For the last three years of this time Deptford Market Yard, near Greenwich was used as a hub for events. This historic mixed-use development is built around an old railway ramp that would have at one time allowed horse-drawn carts to take coal up to waiting steam trains. The yard features distinctive archways, which are now home to local shops and restaurants – used as temporary SEMC exhibition spaces for the duration of the Design Festival. These arches also became a distinctive feature of the programme’s brand identity, influencing its logo as well as a range of other designs applications.
